Hearth & Co.
Overhauling the navigation system
Web app
B2B
Music
[2023]
Overview
To make the homepage experience more relevant and engaging, we implemented personalized elements that adapt based on user behavior, preferences, and prior interactions. This approach aimed to create a sense of familiarity, encouraging users to spend more time on the platform and discover content that resonates with their unique needs.
Services
Art Direction, Web design, Motion Design.
Client name
Executive Agency
Team
Gill Sans, CEO. Bonnie Moore, Creative VP. Norm Jones, Jr designer.
User-specific layout variations
Based on a user's past interactions, the homepage dynamically surfaces content likely to interest them. For instance, if a user frequently engages with articles on productivity, they’re shown similar content, keeping their experience relevant and encouraging them to explore further.
Dynamic content recommendations
Based on a user's past interactions, the homepage dynamically surfaces content likely to interest them. For instance, if a user frequently engages with articles on productivity, they’re shown similar content, keeping their experience relevant and encouraging them to explore further.
Personalized experiences that drive conversions
Based on a user's past interactions, the homepage dynamically adjusts to maximize conversion. For example, if a user frequently browses premium features but hasn't subscribed, they might see tailored prompts or limited-time offers, increasing the likelihood of conversion.
Stats
By focusing on a personalized user experience, the homepage has become a more engaging, relevant, and productive entry point that successfully guides users through an experience that feels uniquely theirs.
Redesign of the hompage
Final observations
Implementing a personalized homepage experience taught me the significant impact of tailoring content to individual user needs. By creating dynamic, relevant interactions, we can turn a standard homepage into a powerful engagement tool that not only enhances user satisfaction but also builds long-term loyalty.
Selected work
2022 -2025
